It’s a great bit of advertising, certainly a catchy phrase. Most of us who heard it growing up, and over the years saw it morph to “You’re worth it,” and finally its current iteration, “We’re worth it.” But darling, you’re worth so much more than being able to change your hair color. You’re worth protecting, and once you get that idea firmly established in your heart and mind, you’ve got a super secret self-defense tool worth treasuring – and maintaining.
